Coffees
Custom Roasting

Custom roasted Thai coffee for overseas brands

White Canopy develops and roasts custom roast profiles of Northern Thai coffee for brands, cafés, retailers, distributors and hotel groups outside Thailand. Choose whole bean, ground or drip bag coffee in custom packaging under your own label. We ship roasted coffee worldwide, including East Asia, Australia, New Zealand and the Middle East, and handle shipping and export paperwork. Small first orders are welcome, and 250 g samples reach your door within a week.

We roast to your customers, not ours. Explore a house or custom roast profile for your menu and market. We select the coffee and develop the roast in-house around your brief.

Freshly roasted coffee beans pouring from an artisan drum roaster's cooling tray, warm light and soft steam

Who it's for

Cafés & coffee bars

Venues that want a house roast built around their espresso setup and their crowd.

Hotels & hospitality

Groups who need a consistent, considered cup across every property.

Retailers & private label

Brands that want a finished roast profile they can put their name behind.

What we offer

  1. Profile development

    We build espresso, filter, and omni profiles with you until the cup is right.

  2. Roast to order

    Roasted fresh in the quantities you need, on a schedule that suits your turnover.

  3. Consistency you can trust

    Agree a profile and quality expectations with our roaster before placing repeat orders.

  4. Origin built in

    Review the available origin information for the coffee selected for your roast.

How a custom roast program works

  1. Discovery

    Tell us your cup, brew method, market and volume.

  2. Samples

    We send 250 g samples to your door within a week.

  3. Approval

    Agree the roast profile and packaging.

  4. Launch

    We roast your coffee, our packing partner packs it, and White Canopy handles shipping and export paperwork.

Formats: private label drip bag coffee, honey process private label coffee, custom packaging and small first orders.

Buying finished roasted coffee in volume? See buy roasted coffee from Thailand.

A Thai coffee roaster for private label brands overseas

White Canopy is a Thai coffee roaster for private label brands overseas. We roast in-house, and our roast master, one of White Canopy's co-owners, develops and roasts your profile. Our packing partner packs it under your brand as whole bean, ground or drip bags in custom packaging, and White Canopy handles shipping and export paperwork to your country.

Brands start with 250 g samples, which reach your door within a week, and small first orders are welcome; the MOQ depends on your packaging and your program. See private label coffee export and honey process private label coffee.

Why it matters

The roast is where a coffee becomes yours. A profile built for your customers — not pulled off a generic price list — is the difference between serving coffee and serving your coffee.

We coordinate the development and production plan with partners so you can focus on your menu and customers.

Buyer FAQ

What roast profiles can you produce?
Custom roasting is available, but the roast profiles we can produce depend on the coffee, production setup, and your brief. Tell us your desired cup, brew method, and volume so we can confirm a workable profile and approval process.
Can you custom roast coffee for a brand outside Thailand?
Yes. We develop and roast a profile of Northern Thai coffee, our packing partner packs it under your brand, whole bean, ground or drip bag, and we ship it to you. We handle shipping and export paperwork.
Which countries do you ship custom roasted coffee to?
We ship roasted coffee worldwide, including China, Japan, Korea, Hong Kong, Taiwan, Australia, New Zealand and the Middle East.
What is the minimum order for a custom roast?
Small first orders are welcome. The MOQ depends on your packaging and your program. Retail bags are usually 200 to 250 g, with larger bags including 1 kg for wholesale and distribution.
Do you roast the coffee yourselves?
Yes. We roast in-house, and our roast master, one of White Canopy's co-owners, develops each roast profile. Our packing partner packs it under your brand.
Can an overseas brand use you as its private label coffee roaster?
Yes. We roast single origin Thai coffee for brands abroad and ship roasted coffee worldwide, including China, Japan, Korea, Hong Kong, Taiwan, Australia, New Zealand and the Middle East, with shipping and export paperwork handled by White Canopy.

All buyer questions

Discuss a custom roast program

Share your brief for a house or custom roast. We'll review coffee selection and develop the roast in-house, then confirm samples, timing, and project terms for your brief.

Prefer email? hello@whitecanopy.coffee